Co-creating the future of fashion with Google
Summary
Introduces a collaborative case study where fashion designers streamlined virtual styling for runway looks and stage direction using Google Flow, Google's AI creative studio.
Key Points
- Google's Envisioning Studio collaborated with designers Jane Wade and Sergio Hudson to create custom AI tools for New York Fashion Week preparations.
- Jane Wade used the 'Styling Suite' to virtually fit and curate outfits, makeup, and more based on digital models, significantly reducing physical sample production and fitting time.
- Sergio Hudson completed stage direction within budget by simulating stage lighting, props, and model blocking using 'Runway Visualization'.
Notable Quotes & Details
Notable Data / Quotes
- Google Flow
- Styling Suite
- Runway Visualization
- New York Fashion Week
- In-person casting and fittings typically consume up to three full days for a design team.
Intended Audience
Fashion designers, creative and stage direction planners, and creators interested in AI-driven workflow innovation